Research

As the luxury landscape evolves, we explored how new luxury codes will influence Huawei’s consumer interactions. Following this analysis, BETTERNESS founder Robert Thiemann led an exclusive in-house seminar for Huawei’s senior executives, featuring industry leaders from automotive, retail, branding, digital and consumer experience sectors, offering insights to align Huawei’s approach with emerging luxury trends.

Fragile Earth, a Copenhagen-based venture studio, commissioned us to create a white paper exploring the future kitchen's evolving role and functions. We sourced interviewees, conducted interviews, authored the report and presented it at a Copenhagen event. Tomorrow’s Kitchen outlines the design and societal shifts shaping next-generation kitchens.

Download the white paper here.

Can a building reshape urban design? Transsion – a Chinese mobile phone manufacturer – envisions its future Shenzhen HQ as a prototype for liveable high-density cities. We explored this vision by reimagining buildings as adaptable green platforms, enabling activities across commerce, work, culture and more. Infused with technology, these spaces become dynamic stages for expression. Our proposal, presented to Shenzhen’s mayor, underscores Transsion's ambition to shape sustainable cityscapes.

At the helm of FRAME, Robert Thiemann collaborated with Huawei’s Milan Aesthetic Research Center on Tomorrow Living, a docu-series exploring how technology is reshaping future living. Featuring insights from 30 experts across design, architecture, art and science, the four-part series examines how residences can become more responsive to human needs while reducing environmental impact. It also explores intelligent technology as a key enabler, presenting innovative scenarios for a mixed-reality future.

Watch the documentary series here.