About
Leveraging 25 years of design expertise, Robert Thiemann – co-founder of acclaimed FRAME magazine – established BETTERNESS to offer strategic consultancy in spatial design. Guided by five core principles, we emphasise innovation, sustainability and user empowerment. By connecting brands with a global network of visionary creatives and producers, BETTERNESS transforms spatial ambitions into narrative-driven, future-proof solutions that serve the evolving needs of retail, work, hospitality and residential environments.
We spend 90% of our lives indoors on a fragile planet. It’s our responsibility to make every space matter.
Team
BETTERNESS operates as a consultancy and agency. Our core team consists of multi-disciplinary creatives with cross-sector experience.
Robert Thiemann
As co-founder of FRAME magazine, Robert Thiemann shaped the publication into a global authority on interior design, pioneering a new voice that celebrated experiential and innovative spatial design. He solidified the publication’s reputation with initiatives like the FRAME Awards and FRAME Store. After 25 years, Robert transitioned from editor-in-chief to launch BETTERNESS, focusing on strategic design consulting to guide brands toward future-ready environments that reflect evolving needs.
Tracey Ingram
Tracey is a spatial designer turned wordsmith, storyteller, moderator, (content) strategist and yoga teacher. Since 2010, she’s been honing her craft at FRAME magazine – first in-house and since 2018 as editor at large – scouring the globe for the most relevant and influential interior developments and distilling their significance in an engaging and digestible way. Tracey also creates editorial-style content and catchy copy for design studios and brands, such as Moooi, Ege, Space10 and Vescom.
Ilaria Curcio
With over a decade of experience in fashion and technology, Ilaria is a creative strategist, trend forecaster and art director. She specialises in brand development, blending strategic insights with storytelling and cultural trend analysis to elevate brands. Passionate about innovation and aesthetics, Ilaria crafts forward-thinking concepts, experiences, and world-building projects, helping brands connect meaningfully with their audiences through market research and creative vision.
Rita Chow
Founder and Chief Director of Shenzhen's Sunshine PR, Rita Chow is a global expert in strategic branding and marketing for the architecture and design industries. With over 14 years of experience, she founded China's first agency dedicated to empowering architects and designers through comprehensive branding solutions. As a judge and founder of the Global Design Awards Lab, Rita champions emerging talents and drives innovation across the design community.
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