Strategic consultancy

Orgatec in Cologne is the leading global trade fair for workplace design. Tasked by the IBA, Germany's interior business association, with revitalising the event, we conceptualised a work culture festival titled Wherever Whenever. Our involvement spanned creating a cohesive 2D, 3D, and auditory brand identity, sourcing and briefing designers, curating the festival program, and coordinating speaker outreach. To bring the festival to life, we also hosted an engaging exhibition, talks and panel discussions, offering attendees an innovative take on the future of work environments.

Berlin-based tea brand Paper & Tea asked us to refine its brand identity and enhance consumer touchpoints. We developed a comprehensive report detailing strategic recommendations on brand positioning, tone of voice, colour schemes, packaging and store design. Additionally, we briefed a creative agency to develop an auditory identity for Paper & Tea’s 30-plus stores, aligning all aspects of the brand experience.

While at FRAME, Robert Thiemann transformed the magazine’s editorial ethos into two celebrated pop-up stores in Amsterdam, designed by Dutch studio i29. These stores gained global recognition by blending lifestyle products, homeware, art and books with experiential retail, serving as dynamic, physical extensions of the magazine's innovative vision.