BETTERNESS

BETTERNESS is a strategic consultancy that helps organisations future-proof their spaces. We translate brand values and ambitions into clear spatial strategies, briefs, and partnerships—guided by the principles of wellbeing, togetherness, sustainability, adaptability, and transformative experience.

We support organisations in defining spatial visions, concepts, and design briefs that bring identity and strategy to life. Acting as a strategic partner rather than a design studio, we create the frameworks and connections that allow design teams to excel.

Future-proofing spaces begins with knowledge. We explore cultural, technological and economic shifts to uncover the forces shaping tomorrow’s environments, and translate these into actionable insights for organisations.

Founder Robert Thiemann draws on decades of experience as co-founder of Frame magazine and as a global thought leader in design. He is a sought-after speaker and moderator, known for curating insightful, engaging dialogues on the future of spaces.

BETTERNESS shares forward-looking perspectives on creating life-centred spaces in a rapidly changing world. From essays to event recaps, our insights invite organisations and designers to rethink how spaces can truly matter.

Our five guiding principles help ensure every space we touch stands the test of time: wellbeing, togetherness, sustainability, adaptability and transformative experience.

BETTERNESS was founded by Robert Thiemann to bridge the gap between vision and realisation in spatial design. With a background in publishing, consultancy and curation, Robert brings together expertise in brand strategy, design culture and storytelling—helping organisations make their spaces matter.